Badlands Approach Evasion Technology

For 20 years, Badlands has created industry-leading hunting packs and essential gear. Now, Badlands has poured every ounce of their intensity into the creation of a new digital camouflage pattern. After agonizing over thousands of micro and macro patterns, after countless debates over color swatches, after five long years of development, it’s finally time to reveal the Approach Evasion Technology pattern, the newest game changer from Badlands. Focusing on what animals see instead of what pleases the human eye, Badlands Approach took shape. Breaking up the hunter’s silhouette and using innovative shapes and colors that would visually confuse prey were the top priorities for the Approach project. Based on gray scale coloration, Badlands Approach appears differently in changing environments and shifting light, allowing the user to blend in more effectively, more often.